But it is also a priority to guarantee the future of the copper business. For this reason, the commercialization strategy is focused also on the development and defense of the international markets, with a particular emphasis on the sustainability aspects of our business.

In order to achieve these goals, Codelco seeks to:

• be a leading supplier of copper at the world level;
• put in practice sustainability policies ensuring market access;
• have a high commercial intelligence;
• favour an efficient commercial strategy and to fully use its sales force;
• act in favour of market development and defense;
• promote the expansion of demand in the markets;
• incorporate the vision of the market and clients within Codelco.
  

Concerning the Commercialization strategy, the basic guidelines are:

• Developing a centralized commercialization that ensures Codelco´s worldwide leadeship.
• Fostering sustainability practices.
• Having subsidiaries in the most relevant markets and with a global network of sales agents.
• Assigning particular relevance to industrial clients and end users and to get to know their needs.
• Striving for excellence in service, regarding both delivery and product quality.
• Maintaining Codelco´s presence before the organizations devoted to the promotion and defense of copper.